01
Search campaigns
Themes, match types, and negatives managed for intent.
[ Platform service ]
Google Ads — built properly, handed over completely.
Google Search, Shopping, Performance Max, and display campaigns connected to reliable conversion tracking, including current consent and GBRAID considerations.
[ What you get ]
5 deliverables. Nothing implicit.
- Account audit
- Structure, waste, and tracking verified against your account before any spend changes.You own: An audit with findings ranked by cost
- Campaign structure
- Search, Shopping, PMax, and display built with themes that match your offers.You own: Campaigns structured in your account
- Conversion tracking
- Conversions, consent mode, and enhanced conversions verified end to end.You own: Verified conversion actions including consent handling
- Optimization plan
- Bidding, negatives, and experiments sequenced against your margins.You own: A written optimization plan
- Reporting
- Spend, conversions, and cost-per-outcome reported on a fixed cadence.You own: A recurring report your team can read
- Done means
- Done means conversion actions fire on test transactions with consent handled, campaigns are structured to your offers, and the first optimization cycle ran to the written plan.
- Not included
- Ad spend is yours and always paid to the platform, never through us. We do not promise ROAS figures — anyone quoting them before data exists is selling.
$3k–$15k
Typical focused build, fixed price
3–6
Weeks from kickoff to handover, typical
100%
Owned by you at handover
[ How it works ]
The google ads engagement, phase by phase.
- Discover & scope
- We map how google ads fits into your current stack, then agree a written scope with the acceptance criteria attached before work begins.
- Plan & architect
- The implementation plan records the structure, boundaries, and integration points, so build decisions are documented rather than improvised.
- Build & integrate
- Implementation covers account audit and campaign structure in reviewable increments against the agreed plan.
- Verify & hand over
- We verify the acceptance checks, close the engagement out with reporting, and hand over documentation your team can operate without us.
[ Capabilities ]
The surface area of a google ads build.
The platform and discipline surface we work across — what an engagement can cover when the scope calls for it.
02
Shopping & feeds
Product feeds and Shopping campaign structure.
03
Performance Max
Asset groups and signals shaped, with guardrails against waste.
04
Demand Gen & display
Placement discipline and creative testing.
05
Conversion tracking
Enhanced conversions, consent mode, and GBRAID-aware measurement.
06
Bidding strategy
Smart bidding fed with clean data and margin-aware targets.
07
Negative & query mining
Query discipline that keeps budgets honest.
08
Landing page alignment
Ad-to-page message match, measured.
09
Reporting & attribution
Reporting that separates platform claims from reality.
[ Field notes ]
How we think about google ads.
- What this service delivers
- Google Ads work covers Search, Shopping, Performance Max, and Display campaigns connected to reliable conversion tracking. The focus is a full account structure, working tracking, and an ongoing optimization plan.
- Who this is for
- This suits advertisers who want more than ad spend management: teams that need trustworthy conversion data, a sane account structure, and a repeatable optimization plan. It works for both search-led B2B and shopping-heavy e-commerce accounts.
- Deliverables
- Deliverables include an account audit, campaign structure, tracking setup, and an optimization plan. Each one is designed to be acted on and revisited as the account matures.
- Account audit and strategy
- The account audit reviews current structure, keywords, and measurement gaps before any changes are made. It surfaces issues in campaign setup, match types, and tracking that otherwise hide waste.
- Campaign structure build
- Campaign structure follows Google Ads conventions for Search, Shopping with Merchant Center feeds, Performance Max, and Display. Keyword match types, including broad, phrase, and exact, are organized so spend maps cleanly to intent.
- Auction and keyword mechanics
- Performance is understood through the ad auction, Ad Rank, and Quality Score, which weighs expected CTR, ad relevance, and landing page experience. Responsive Search Ads and asset groups feed the auction with varied assets and messaging.
- Bidding strategy design
- Smart Bidding strategies such as Target CPA, Target ROAS, ECPC, Maximize Clicks, Target CPC, Manual CPC, and Target Impression Share are selected per goal. Current Google Ads naming is checked before launch rather than presenting older Maximize Conversions labels as separate universal choices. The choice is tied to available conversion data and account objectives.
- Conversion tracking setup
- Tracking setup covers conversion actions, conversion windows, enhanced conversions, and GBRAID where iOS app measurement requires it so bids learn from real results. UTM tagging, auto-tagging, GCLID, and GA4 events connect clicks to behavior and value.
- Audiences and remarketing
- Audience segments, Customer Match, and dynamic remarketing refine targeting beyond keywords alone. Negative keywords and the search-terms report keep spend off irrelevant queries.
- Performance measurement
- Reporting is built around performance metrics such as CTR, CPA, ROAS and conversion value, and impressions. Optimization decisions come from the search-terms report, bid strategies, and quality data rather than impressions alone.
- Optimization and scaling
- The optimization plan sequences bids, budgets, assets, and negatives in order of leverage. Adjustments respect PPC cost models such as CPC, CPM, vCPM, and CPV and are revisited on a set cadence.
- Related services
- This integrates with analytics and GA4 event configuration for cleaner conversion value. It also pairs with creative and landing-page work that raises Quality Score and landing page experience.
[ Common questions ]
Search, Shopping via Merchant Center feeds, Performance Max, and Display campaigns. Each is structured around its own inventory and bidding model.
Setup covers conversion actions, conversion windows, and enhanced conversions. UTM tagging, auto-tagging, GCLID, and GA4 events connect clicks to measured outcomes.
It depends on data and goals, from Target CPA and Target ROAS to Maximize Clicks, ECPC, Manual CPC, Target CPC, and Target Impression Share. Current account naming and eligibility are checked before the strategy is selected.
Quality Score reflects expected CTR, ad relevance, and landing page experience. It influences Ad Rank and can raise or lower your effective costs.
Negative keywords and the search-terms report remove irrelevant queries. Account audit findings and the optimization plan sequence the highest-leverage fixes.
[ Industry examples ]
Paid Media work by other teams.
Industry case studies in this practice area — the problem, the build, and the results, credited to the agency that delivered each one.
Paid Mediadbt Labs · 2025
First paid campaign beats sign-up goal by 124%
124%over projected sign-up volume
By DirectivePaid search
Paid MediaWizz Air · 2025
AI bidding cuts cost per flight search 36%
-36%cost per flight search (UK)
By ImpressionProgrammatic (DV360)
Paid MediaPeacock Alley · 2025
Smarter retargeting lifts Peacock Alley's paid social ROAS by 128%
+128%paid social ROAS, from $1.37 to $3.12
By Eyeful MediaPaid social
[ Sibling platforms ]
Other ways we build in paid media.
01
Facebook & Meta Ads
Meta campaigns with audience strategy, Conversions API event deduplication, creative testing, retargeting, and full-funnel attribution.
02
TikTok Ads
TikTok-native campaign systems built around TikTok Pixel, standard events, Smart+ campaigns, short-form creative, and measured scale.
[ Field guides ]
Go deeper on google ads.
01
Cost Per Lead: How to Evaluate Your Campaigns
Cost per lead only means something beside close rate and acquisition cost. Evaluate campaigns on qualified leads and cohort outcomes, not platform counts.
02
Search vs Display vs Social: Budget Allocation
Search captures existing demand while display and social create it. Here is how intent, creative load, and measurement should shape the split.
[ Next step ]
Start with a scoped proposal. Price attached.
contact@nexsumlabs.tech — we reply within one business dayBack to Paid Media