01
Identity systems
Marks, lockups, and the responsive behavior of your brand.
[ Platform service ]
Graphic Design — built properly, handed over completely.
Brand identity, logo systems, marketing graphics, and presentation assets built for consistency across every customer touchpoint.
[ What you get ]
5 deliverables. Nothing implicit.
- Identity direction
- Positioning and visual direction agreed before any artwork starts.You own: A written direction with visual references
- Logo suite
- Primary marks, lockups, and responsive variants with usage rules.You own: The logo suite in editable and export formats
- Visual guidelines
- Type, color, spacing, and imagery rules your team can apply without us.You own: A guidelines document your team can follow
- Campaign asset library
- Marketing graphics and templates built on the system.You own: An organized asset library with templates
- Presentation assets
- Decks and documents that reuse the same system.You own: Slide and document templates on the brand system
- Done means
- Done means the logo suite covers every context you actually publish in, guidelines are specific enough to hand a freelancer, and the asset library is organized enough to find things in.
- Not included
- Trademark registration is a lawyer's job; print production management and photography shoots are separate engagements.
$3k–$15k
Typical focused build, fixed price
3–6
Weeks from kickoff to handover, typical
100%
Owned by you at handover
[ How it works ]
The graphic design engagement, phase by phase.
- Discover & scope
- We map how graphic design fits into your current stack, then agree a written scope with the acceptance criteria attached before work begins.
- Plan & architect
- The implementation plan records the structure, boundaries, and integration points, so build decisions are documented rather than improvised.
- Build & integrate
- Implementation covers identity direction and logo suite in reviewable increments against the agreed plan.
- Verify & hand over
- We verify the acceptance checks, close the engagement out with presentation assets, and hand over documentation your team can operate without us.
[ Capabilities ]
The surface area of a graphic design build.
The platform and discipline surface we work across — what an engagement can cover when the scope calls for it.
02
Logo craft
Vector construction tested at real sizes and contexts.
03
Typography systems
Type pairings and scale rules documented for reuse.
04
Color systems
Palettes with accessible contrast built in.
05
Layout & grids
Spacing and composition rules that keep collateral coherent.
06
Marketing collateral
Social, print, and campaign templates on the system.
07
Presentation design
Decks and documents that do not fight the brand.
08
Asset organization
Naming, exports, and a library your team can navigate.
[ Field notes ]
How we think about graphic design.
- What this service delivers
- Graphic design here covers brand identity, logo systems, marketing graphics, and presentation assets. The goal is brand consistency across customer touchpoints so every surface looks like the same company.
- Who this is for
- This fits startups and established teams that need a coherent identity rather than isolated designs. It also suits marketing teams that produce campaign assets and presentations without a shared visual language.
- Deliverables
- Deliverables include identity direction, a logo suite, visual guidelines, and an asset library. Together they form a reusable foundation for brand collateral and templates.
- Discovery and strategy
- Work starts with art direction and identity direction that define the strategic position before any visual design. This stage establishes the tone, personality, and audience the identity must serve.
- Logo system design
- The logo suite includes a primary mark, secondary marks, and a wordmark, each built to work across sizes and contexts. Versions are prepared so the identity stays legible in print, digital, and social surfaces.
- Visual identity foundations
- A color palette and system, typography system and type scale, and an iconography system form the core visual identity. These elements are defined as scalable rules rather than one-off choices.
- Brand guidelines and book
- Brand guidelines and a brand book document usage rules for logo, color, type, and iconography. The style guide keeps future designers and agencies aligned with the same visual language.
- Marketing and campaign assets
- Marketing graphics and campaign assets are produced for ads, social, and email within the established system. Templates let teams ship new pieces quickly without breaking brand consistency.
- Presentation and collateral design
- Presentation assets and brand collateral and templates turn the identity into working tools for decks and documents. Every artifact reuses the system so external materials match internal ones.
- Accessibility and quality control
- Design choices respect accessibility (a11y) principles, including contrast ratios for text and interface elements. Visual guidelines call out minimum sizes and spacing so the system remains usable at every touchpoint.
- Asset library and enablement
- The asset library organizes approved files, logo variants, and templates in one place for the team. Documentation in the brand book explains how to apply, extend, and correct usage over time.
- Related services
- This pairs with product and UI/UX design work that shares the same typography and color systems. It also feeds campaign work in paid media that needs consistent creative assets.
[ Common questions ]
The logo suite covers the primary logo, secondary marks, and a wordmark. Each version is prepared for different sizes, backgrounds, and contexts.
A brand book documents how the logo, color, typography, and iconography should be used. It keeps every team and agency producing consistent work.
Marketing graphics and campaign assets are built from the same visual identity and templates. Reusing the system keeps ads and social content aligned with the brand.
Yes, presentation assets and brand collateral and templates are part of the deliverables. Decks and documents reuse the same typography and color system.
Yes, choices respect accessibility (a11y) principles, including contrast ratios and legible type sizes. Guidelines call out minimums so the identity stays usable everywhere.
[ Industry examples ]
Design & Branding work by other teams.
Industry case studies in this practice area — the problem, the build, and the results, credited to the agency that delivered each one.
Design & BrandingGranola · 2026
A human rebrand behind a $1.5bn AI notepad
$1.5bnvaluation within three months of the rebrand
By Ragged EdgeBrand strategy
Design & BrandingHuntington Bank · 2025
Repositioning a 150-year-old bank for national growth
150+years of brand heritage
By KotoBrand strategy
Design & BrandingMindful Chef · 2025
A meal-kit brand worthy of its produce
4disciplines: identity, verbal, photography, digital
By Mother DesignBrand identity
[ Sibling platforms ]
Other ways we build in design & branding.
[ Field guides ]
Go deeper on graphic design.
01
Brand Refresh vs Rebrand: How to Decide Wisely
A refresh updates expression while keeping recognition; a rebrand changes positioning and can reset hard-won equity. Audit what customers remember first.
02
How Much Does a Logo and Brand Identity Cost?
Logo pricing and identity pricing are different purchases. Discovery, deliverables, usage rights, and file ownership shape cost more than the drawing itself.
[ Next step ]
Start with a scoped proposal. Price attached.
contact@nexsumlabs.tech — we reply within one business dayBack to Design & Branding