[ Industry case study — Landing Pages & Funnels ]
Landing page redesign lifts Dr Pooper conversions 23%
Blend Commerce restructured Dr Pooper's Drain Field Cleaner landing page for paid mobile traffic, winning a statistically significant test.
Original project by Blend Commerce ↗Industry reference — not a NexSum Labs engagement.
- Client
- Dr Pooper
- Industry
- Home & garden
- Services
- CRO audit, Landing page redesign, A/B testing
- Year
- 2026
- Location
- Hockley, TX, USA
The client
Dr Pooper sells septic and drain field treatment products on Shopify. Its Drain Field Cleaner page drew high-intent visitors, many from paid channels on mobile.
The challenge
An audit found 83% of users landed directly on product pages, which underperformed the rest of the site. Shoppers on the Drain Field Cleaner page added to cart readily but often did not buy. On mobile, few reached the subscription details, value propositions or reviews.
The solution
01Diagnose the friction
Heatmaps, Shopify analytics and a CRO audit showed the problem was confidence and page structure, not demand.
02Restructure above the fold
The redesign surfaced value propositions and a featured review earlier, tightened accordion content and improved product imagery.
03Mobile-first for paid traffic
The layout was rebuilt for mobile visitors arriving from ads who expect a fast, persuasive landing experience.
04Test and read it properly
The variant ran in Intelligems with a product-level filter, and Blend separated traffic swings from the test's real effect.
The results
The new page reached 95% statistical significance. Conversion rose 23.15%, revenue per visitor 23.44% and add-to-cart rate 22.21%, an estimated 113 extra orders a month.
Tools & stack
Original project by Blend Commerce ↗ — published by the delivering agency, included here as an industry reference.
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