CSM Companies turns every truck and branch into a lead-generating landing page

The client

CSM Companies, trading as CSM Truck, sells and services heavy and medium-duty trucks across six states through 10 operating companies and 32 locations. Its previous site had a fragmented URL structure and thin filter pages, and its truck and location pages were not built to capture leads. Digital Silk rebuilt the site on WordPress around the idea that each truck and each branch should work as a lead-generating landing page.

The challenge

The old site spread one dealer network across a fragmented URL structure and around 60 XML sitemaps full of thin mileage, price, ZIP and horsepower pages, which diluted search performance. Truck listings were not structured to convert, there were no local landing pages for the branch network, and paid campaigns had no matching page to land on. Migrating legacy URLs without losing rankings, and rebuilding conversion tracking for every form, call and download, made the change harder than the redesign alone.

The solution

The results

CSM launched a website where every truck and every branch can bring in business. The build has 32 location landing pages ready for Google Business Profiles, local ads and near-me searches, 17 live filters for the inventory, and lead tools on every truck page across 318 trucks at launch. Sitemaps were reduced from about 60 to 8, and the structure now maps directly to paid search, social and local campaigns.

Tools & stack

Original project by Digital Silk ↗ — published by the delivering agency, included here as an industry reference.