[ Industry case study — Web Development ]
CometChat redesign drives 50% growth in demo requests
Significa rebuilt CometChat's 600+ page marketing site on a modular Storyblok design system, repositioning the brand for enterprise buyers.
Original project by Significa ↗Industry reference — not a NexSum Labs engagement.
- Client
- CometChat
- Industry
- Developer tools / SaaS
- Services
- UX design, Design system, Front-end development, Illustration
- Year
- 2024
- Timeline
- 6 months
The client
CometChat provides UI kits, SDKs and APIs that let developers add direct messaging, group chat and live chat to their apps. Its audience is split between developers and product managers evaluating solutions.
The challenge
Rapid growth had left CometChat with an outdated site, a scattered visual theme and an unclear message. Having reached startups mainly through developers, it now needed to win over enterprise managers. With over 600 pages of blogs, guides and use cases, keeping content current was a real burden.
The solution
01Enterprise-ready journeys
Solutions were split by company type, Enterprise and Startup, with flows that lead managers to relevant use cases and support. The pricing page was reworked to present every option clearly.
02Story-led landing page
The homepage scroll was built as a narrative that explains a complex product step by step, from the two core capabilities to the wider platform and markets.
03Cosmic visual language
A space-inspired 3D illustration style, redesigned product imagery and custom Blender-built device mockups gave the brand a premium look. Micro-animations add motion throughout.
04Modular Storyblok build
Tokens and reusable blocks that work in light and dark themes let content managers assemble pages freely in Storyblok, keeping 600+ pages scalable.
The results
After the relaunch CometChat reported a 50% increase in demo requests. The reusable design system lets the company run marketing with a single visual designer. The project earned an Awwwards distinction.
“Significa’s visual refresh hit the mark, showcasing our product’s depth and industry value. Post-revamp, CometChat experienced a 50% growth in demo requests.”
Tools & stack
Original project by Significa ↗ — published by the delivering agency, included here as an industry reference.
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