Conversion-led redesign lifts Takedown's conversion rate 50%

The client

Takedown Sportswear started as a wrestling academy in 2006 and grew into a full-scale maker of custom apparel for many sports. Its online store carries more than 2,000 SKUs.

The challenge

Traffic and brand partnerships were strong, but outdated navigation stopped shoppers moving through the funnel. The large catalogue was hard to browse. Weak cross-selling and product education meant customers rarely added complementary items.

The solution

The results

Within six months of launch, conversion rate rose 50%. Add-to-cart rate climbed 38%, and the new AOV tactics helped drive an 82% lift in total sales.

Tools & stack

Original project by Fuel Made ↗ — published by the delivering agency, included here as an industry reference.