Monthly Shopify retainer lifts Happy Nuts conversion 55%

The client

Happy Nuts is a fast-growing men's grooming brand with a bold, humorous voice, and sister brand Happy Curves serves women. Both built a strong customer base on Amazon before investing in their Shopify stores.

The challenge

Despite strong traffic and brand momentum, the store had friction on mobile and a clunky cart. Upsell opportunities were going unused. The brands wanted better performance, usability and room to scale.

The solution

The results

The optimised store converts 55% better, with average order value up 9% and revenue per session up 64%. Both brands now run more shoppable sites built for sustained growth.

Tools & stack

Original project by Electric Eye ↗ — published by the delivering agency, included here as an industry reference.