5k downloads in week one for a sports retailer

The client

Sportano is a sports retailer selling more than 900 brands across 60 sports categories through its own e-commerce platform, with automated 24-hour shipping. Before this project, customers could only shop via the website.

The challenge

Without a native app, Sportano was missing impulse purchases and engagement on phones, and leaned heavily on desktop traffic. The new apps had to match every web feature while also showing the business how mobile UX could reshape its wider digital presence. The largest risk sat in integrations: several third-party and proprietary services depended on APIs owned by Sportano's own backend teams. The client also wanted to reduce long-term website maintenance costs.

The solution

The results

The cross-platform app launched on iOS and Android with feature parity to the web store and reached 5k downloads in its first week. It holds a 5.0 rating on the App Store. Every one of Sportano's 900+ brands across 60 categories is now reachable from the app, and the modular build gives the retailer a foundation for future e-commerce improvements.

“Our collaboration with Netguru was smooth and highly productive.”

Tools & stack

Original project by Netguru ↗ — published by the delivering agency, included here as an industry reference.