NETGEAR stabilizes HubSpot-Salesforce sync in 20 working days

The client

NETGEAR is a global networking technology company with large-scale enterprise marketing operations and roughly 28,000 reseller relationships. As part of a modernization push, it chose HubSpot Marketing Hub Enterprise to replace Marketing Cloud and retire legacy tools such as Sailthru and Tableau.

The challenge

Salesforce data-integrity problems threatened the reliability of the new integration. The same email address often appeared on several Lead records plus a Contact, causing the sync to flip between up to four Lead IDs within a single minute. Field-level permissions blocked HubSpot from updating duplicates, producing recurring sync failures, and there was no clear boundary between marketing-managed and sales-managed records.

The solution

The results

One million opt-out records and five years of historical CRM data moved into HubSpot within a 20-working-day implementation. Sync conflicts tied to as many as six duplicate Salesforce records per email were stabilized, and stricter governance now controls data flow. The cleaner database supports reporting, lead nurturing and a new reseller Welcome Series, with a 12-month Phase II roadmap proposed.

Tools & stack

Original project by Campaign Creators ↗ — published by the delivering agency, included here as an industry reference.