Lifted Property Vista's email engagement 230% after joining up HubSpot and Salesforce

The client

Property Vista's marketing and sales operations had fallen into what the case study calls survival mode, with HubSpot and Salesforce operating in complete isolation and no visibility into marketing engagement. The legacy setup offered no website analytics or tracking, and CRM data was too disordered to identify high-value targets, while earlier consultants had lacked the strategic vision to bridge the gaps. RevBlack first stabilised the foundation by repairing the email infrastructure and connecting HubSpot and Salesforce, then built a marketing database and automated workflows around A/B-tested, ICP-specific content.

The challenge

HubSpot and Salesforce sat in total isolation, which meant Property Vista's marketing director had no visibility into marketing engagement and could not prioritise sales activity. The legacy setup provided no website analytics or tracking, and the CRM data was in such disarray that identifying high-value targets was impossible. Previous consultants had failed to bridge these gaps, leaving the team trapped in a cycle of manual troubleshooting rather than higher-level strategy.

The solution

The results

Within two months, email engagement rose 230% overall, with click-through rate climbing from a 1.5% baseline to a 5.05% peak. Click-through rate lifted 121% in the first month through corrected deliverability, and sales now operates with full visibility into warm leads and content consumption. The marketing director moved from managing disordered data to high-level strategy, with a repeatable system in place for future scale.

“RevBlack has the technical expertise to execute, but they also have the EQ to empathize with what you're dealing with. I've worked with people who are just technical and not fun to work with and people who are nice but don't know how to do it. RevBlack feels like both.”

Tools & stack

Original project by RevBlack ↗ — published by the delivering agency, included here as an industry reference.