SEO and GEO triple AxisCare's scheduled demos

The client

AxisCare is an all-in-one home care software platform offering back-office scheduling and point-of-care tools to agencies in all 50 U.S. states and four countries.

The challenge

AxisCare needed visibility on high-value keywords and more qualified organic traffic to reduce its reliance on paid channels. It also had to build topical authority with home care agency owners and smooth the path to demo. Later, competitors began appearing in ChatGPT, Perplexity and Gemini answers while LLMs drove under 4% of AxisCare's referrals.

The solution

The results

In the first nine months of the SEO program, scheduled demos rose 200% and relevant organic traffic 70% year over year. From Q1 to Q3 2025, the GEO work grew overall referral traffic 25% quarter over quarter and lifted the LLM share of referrals from under 4% to 15%. AxisCare generated net-new leads from LLMs and SQLs from ChatGPT referrals soon after the llm.txt launch.

Tools & stack

Original project by Directive ↗ — published by the delivering agency, included here as an industry reference.