[ Industry case study — Ecommerce ]
Luxury eyewear brand moves Magento to Shopify Plus
Eastside Co migrated Cutler and Gross from an ageing Magento 2 build to Shopify Plus with localised US, EU and UK storefronts and SEO protection.
Original project by Eastside Co ↗Industry reference — not a NexSum Labs engagement.
- Client
- Cutler and Gross
- Industry
- Luxury eyewear
- Services
- Magento to Shopify Plus migration, Website build, SEO migration, Multi-market setup
- Year
- 2026
- Location
- London, UK
The client
Cutler and Gross is a British luxury eyewear house founded in 1969, known for distinctive frames and craftsmanship. It sells online and through premium retail stores.
The challenge
The 2020 Magento 2 site was nearing end of life, with weak search and filtering and a very low conversion rate. Maintaining it was expensive and slow. The brand needed localised experiences for the US, EU and UK, and as a business heavily reliant on organic search it could not afford ranking losses in a migration.
The solution
01Migration planning
A data migration with Matrixify was planned carefully, including suppressing email notifications on imported historical orders and protecting data integrity.
02Theme selection
Eastside advised on an accessible theme and customised it to suit a luxury brand with complex product requirements.
03Multi-market storefronts
Localised experiences were built for the US, EU and UK, with room to add more regions later.
04SEO protection
A thorough SEO migration strategy kept search performance intact through the switch.
The results
Cutler and Gross now runs a scalable Shopify Plus store that its team manages without costly developer help. After launch ranking keywords grew 29%, more than 4,000 keywords improved in position, UK clicks rose 5% and organic impressions 3%. Localised journeys now serve each of its three markets.
Tools & stack
Original project by Eastside Co ↗ — published by the delivering agency, included here as an industry reference.
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