[ Industry case study — Ecommerce ]
30,000 subscribers moved to Shopify Plus and Recharge
Swanky replatformed the supplement brand from a BigCommerce/Magento hybrid to Shopify Plus, migrating its subscription base and consolidating the tech stack.
Original project by Swanky ↗Industry reference — not a NexSum Labs engagement.
- Client
- FutureYou Cambridge
- Industry
- Health & wellness supplements
- Services
- Shopify Plus migration, Subscription migration, Systems integration, UX design
- Year
- 2025
- Location
- United Kingdom
The client
FutureYou Cambridge, part of the Cambridge Nutraceuticals group, sells science-backed supplements formulated for better absorption. Nearly every product is sold on subscription, and recurring orders drive a large share of revenue.
The challenge
The business had relied on bespoke in-house systems, including a custom subscription platform, run by a sizeable tech team. Under a new strategy that setup was too costly, slow to change and building technical debt. It also held back a more customer-first experience.
The solution
01Technical discovery
Swanky defined launch-critical features, mapped the solution architecture and recommended a consolidated stack. Risk assessments and RACI analysis covered every third-party partner.
02Replatform and subscription migration
The store moved from a hybrid BigCommerce/Magento front end to Shopify Plus, and over 30,000 subscribers moved to Recharge with minimal disruption. A custom subscription widget and metaobject-powered trials were added.
03Integration via Patchworks
Patchworks connected Shopify and NetSuite to sync orders and inventory, delivered in just three months.
04Discovery-led UX
Condition-based mega menu navigation, an Octane AI supplement quiz and Trustpilot reviews help an older audience find the right products with confidence.
The results
FutureYou now offers a guided shopping experience tailored to health needs, with self-serve subscription management. The ecommerce team has a simpler backend and needs far less developer input. Free of legacy architecture, the brand is set up for further growth.
Tools & stack
Original project by Swanky ↗ — published by the delivering agency, included here as an industry reference.
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