TEKLED UK redesign raises average order value 18%

The client

TEKLED is an international lighting brand. Its UK arm was the newest in the group and the first to sell online only, direct to consumers.

The challenge

The UK store was underperforming on traffic and conversions despite the brand's success elsewhere. The UX felt dated, product filtering was inconsistent and mobile performance was poor. Each regional Shopify store ran separately, so features had to be rebuilt market by market.

The solution

The results

Comparing six weeks after launch with six weeks before, AOV rose 18%, reached-checkout rate 16% and conversion rate 5%, while bounce rate fell 6%. Year over year, conversion was up 7% and AOV 38% on roughly half the traffic. Blend continues with SEO, maintenance, testing and iteration.

Tools & stack

Original project by Blend Commerce ↗ — published by the delivering agency, included here as an industry reference.