Rebuilt a broken HubSpot-Salesforce sync and removed 90% of manual renewal work

The client

GRIN runs creator-management software used by e-commerce brands, and had recently migrated its marketing stack from Marketo to HubSpot. The migration left its revenue systems in disarray, with the HubSpot-to-Salesforce integration producing thousands of errors and the marketing team holding no in-house HubSpot expertise to fix them. RevBlack took on both the strategy and the technical execution, stabilising the CRM plumbing first and then extending it. The result was a Salesforce and HubSpot pair that GRIN's revenue teams could rely on day to day.

The challenge

After moving to HubSpot, GRIN found thousands of errors in the HubSpot-to-Salesforce integration, duplicate records in HubSpot that did not exist in Salesforce, and a broken lead flow from forms into Salesforce. Overlapping automations threatened to overload the system, and there was no in-house HubSpot expertise to untangle the mess. A lean RevOps team meant GRIN did not have the headcount or the specialist skills to turn it around on its own.

The solution

The results

The impact showed up immediately and measurably, with leads that once took hours to reach an account executive's calendar booking meetings in seconds. Data integrity improved two to threefold and system performance doubled as the automations were streamlined. The quote-to-cash cycle ran twice as fast, and renewal quotes could be generated and sent automatically, removing 90 percent of the manual effort previously required. User satisfaction within Salesforce also rose sharply, turning an error-prone environment into a system teams rely on daily.

“We achieved massive improvements and never heard a "sorry, that's out of bounds".”

Tools & stack

Original project by RevBlack ↗ — published by the delivering agency, included here as an industry reference.