A self-booking travel app with over 1M downloads

The client

TUI Poland is the Polish arm of the TUI travel group, selling package holidays, flights and accommodation. As its customer base grew, it wanted a digital channel that put its full catalogue of offers in travellers' pockets.

The challenge

Bookings were tied to travel agencies with fixed opening hours, which many 9-to-5 workers simply could not reach. TUI needed an app where customers could research, compare and book holidays themselves at any time. That meant personalised recommendations built on stored preferences and search history, plus a payment flow secure enough to earn trust. Balancing convenience with strict security for stored payment details was a core requirement.

The solution

The results

The app passed one million downloads on Google Play and holds ratings of 4.6 on Google Play and 4.9 on the App Store. It opened an additional sales channel to digital-first travellers and widened TUI's audience beyond traditional holiday bookings. Its commercial success led TUI to roll the same travel management app out to the Czech market.

Tools & stack

Original project by Miquido ↗ — published by the delivering agency, included here as an industry reference.